Remember When Big Tobacco Sold Asbestos as the “Greatest Health Protection”?
It’s hard to think of anything more reckless than adding a deadly carcinogen to a product that already causes cancer—and then bragging about the health benefits. Yet that’s precisely what Lorillard Tobacco did 60 years ago when it introduced Kent cigarettes, whose patented ‘Micronite” filter contained a particularly virulent form of asbestos.
Smokers puffed their way through 13 billion Kents between March 1952 and May 1956, when Lorillard changed the filter design. Six decades later, the legal fallout continues—just last month, a Florida jury awarded more than $3.5 million in damages to a former Kent smoker stricken with mesothelioma, an extremely rare and deadly asbestos-related cancer that typically shows up decades after the initial exposures.
Lorillard and Hollingsworth & Vose, the company that supplied the asbestos filter material, face numerous claims from mesothelioma sufferers, both factory workers who produced the cigarettes or filter material and former smokers who say they inhaled the microscopic fibers. (The companies insist that hardly any fibers escaped.) There’s been a burst of new lawsuits in the last few years, according to SEC filings, possibly because a mesothelioma patient these days is almost certain to be asked by his doctor or lawyer, “Did you happen to smoke Kents in the 1950s?”
While there’s no official count, records and interviews suggest that mesothelioma claims since the 1980s number in the low hundreds at least. Lorillard’s filings with the Securities and Exchange Commission show that it settled 90 cases during a recent period of just over two years, and that another 60 are still pending. Lorillard officials did not reply to emails and calls for this story, and H&V declined interview requests—company lawyer Andrew McElaney did, however, point out that the companies have won most of the cases that went to trial.